Privacy Policy

SHOWGUY is a creative and digital business working with artists, managers, labels, promoters and other music businesses.

The data controller is:

SHOWGUY LTDCompany number: 16169255Registered in England & WalesContact: hello@showguy.co.uk

We may collect information that you provide directly to us, including:

• your name
• artist, company or project name
• email address
• telephone or WhatsApp number
• location
• website and social media links
• project information
• music-related information
• budget information
• information about which services you are interested in
• any other information you include in an enquiry

We may also collect limited technical information when you use the website, such as:

• IP address
• device and browser information
• pages visited
• referral source
• website usage information

The exact technical information collected depends on the hosting and analytics tools we have configured at the time. We currently use Vercel for hosting and Vercel Web Analytics, which measures page views without using cookies.

We may use your information to:

• respond to enquiries
• assess whether SHOWGUY may be a suitable partner for your project
• discuss and prepare proposed work
• communicate with you about projects or services
• manage an existing client relationship
• provide services you have asked us to provide
• maintain records relating to enquiries, proposals and contracts
• improve the website and understand how it is used
• protect the website and our systems from abuse or security threats
• comply with legal or regulatory obligations

We do not sell personal data.

Depending on the circumstances, we may process personal data because:

• it is necessary to respond to your request or take steps before entering into a contract;
• it is necessary to perform a contract with you;
• it is in our legitimate interests to operate, improve and protect our business;
• we have your consent; or
• we are required to do so by law.

Where we rely on legitimate interests, those interests may include:

• responding to genuine business enquiries;
• managing client relationships;
• improving our services;
• preventing fraud or misuse;
• operating the SHOWGUY website effectively.

SHOWGUY will not automatically add someone to a marketing mailing list simply because they submit a project enquiry.

Where we send direct marketing communications, we will do so only where permitted by applicable law.

You may unsubscribe from marketing communications at any time using the unsubscribe link in the relevant message or by contacting hello@showguy.co.uk.

We may use trusted service providers to operate SHOWGUY. These may include providers involved in website hosting, analytics, email, CRM, payment processing, cloud storage, project management, document signing and professional advice.

Providers we currently use include:

• Vercel (website hosting and privacy-friendly website analytics)
• Resend (delivering enquiry notifications and emails)

We may use other suppliers from time to time.

Where appropriate, these providers process information on our behalf or provide services necessary for us to operate.

We may also disclose information if required by law or where necessary to establish, exercise or defend legal claims.

Some service providers used by SHOWGUY may process or store information outside the United Kingdom.

Where this happens, we will take appropriate steps required under applicable UK data protection law to protect personal information.

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to respond to enquiries, manage client relationships and meet legal, accounting or contractual requirements.

Client and project records may be kept for longer where necessary for contractual, tax, accounting or legal purposes.

We take reasonable technical and organisational measures to protect personal information.

However, no website, email system or internet transmission can be guaranteed to be completely secure.

Under UK data protection law, depending on the circumstances, you may have rights relating to your personal information, including the right to:

• request access to your data
• ask us to correct inaccurate information
• ask us to erase information in certain circumstances
• ask us to restrict processing in certain circumstances
• object to certain processing
• request data portability in certain circumstances
• withdraw consent where processing is based on consent

To exercise a right, contact hello@showguy.co.uk.

You may also complain to the Information Commissioner’s Office (ICO).

SHOWGUY’s services are primarily intended for professional artists, representatives and music businesses.

The website is not specifically directed at children.

The website may contain links to third-party websites.

SHOWGUY is not responsible for the privacy practices or content of third-party websites.

We may update this Privacy Policy from time to time.

The latest version will be published on this page with an updated date.